Each of us holds a unique mix of core values - these are the things that deep down truly matter to you as an individual and in life.

They are what you really stand for, they define you.

Only by understanding them can we live authentically, resisting the exhausting urge to please everyone.

My core values are simplicity, humility, humour, freedom, fairness and respect.

If I begin a new project that doesn’t align I quickly disconnect, meeting someone who embodies these values fosters friendship. And so it goes …

This week take a moment to reflect on what truly matters to you in life, awareness is always the first step to positive and lasting change.

My best wishes, Ian Tucker.